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Building relationships with the new media in a cyber landscape

Allison Clair (Department of Communications and Marketing, NYU Langone Health, New York, New York, USA and an Adjunct Professor at Corporate Communications, Baruch College, New York, New York, USA)
Jim Mandler (Department of Communications and Marketing, NYU Langone Health, New York, New York, USA and an Adjunct Professor at Corporate Communications, Baruch College, New York, New York, USA)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 8 October 2019

Issue publication date: 30 October 2019

706

Abstract

Purpose

What industry has not changed in the past quarter century because of The Digital Age? The purpose of this paper is to discuss the effect of the digital age on media.

Design/methodology/approach

This paper takes the design of an author viewpoint.

Findings

The Digital Age has affected practically everything that makes up our professional and personal lives – how we learn, how we inform, how we sustain and, certainly, how we interact.

Originality/value

Even industries that previously had no connection to the digital world cannot function.

Keywords

Citation

Clair, A. and Mandler, J. (2019), "Building relationships with the new media in a cyber landscape", Journal of Business Strategy, Vol. 40 No. 6, pp. 49-54. https://doi.org/10.1108/JBS-08-2019-0154

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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