Open innovation and knowledge networking in a multinational corporation

Dirk Schneckenberg (Department of Strategy and Marketing, ESC Rennes School of Business, Rennes, France)

Journal of Business Strategy

ISSN: 0275-6668

Publication date: 19 January 2015

Abstract

Purpose

The purpose of this paper is to inquire how large multinational firms can develop and implement knowledge-sharing measures that move their corporate strategy towards the open innovation paradigm, since open innovation becomes increasingly important as source for competitive advantage.

Design/methodology/approach

We review the literature on open innovation and combine it with a single case study of one multinational firm that is gradually implementing its open innovation strategy. We pay special attention to the development and usage of a collaborative IS infrastructure that is deployed to create a culture of openness and to support knowledge networking amongst the workforce.

Findings

The in-depth case study demonstrates that managers have to balance a complex interplay of human and IT components to make open innovation happen. Measures taken to foster openness and knowledge exchange inside the firm include developing managerial innovation capabilities, creating communities and networks around strategic topics and leveraging the adoption of the collaborative IS infrastructure through piloting use of cases in innovation projects.

Research limitations/implications

The findings of this case study remain limited to the characteristics of large firms in multinational markets.

Practical implications

This article offers valuable insights for corporate strategists, IT specialists and change managers who want to open up corporate innovation. We present a range of institutional measures that help to overcome silo mentalities and knowledge-sharing barriers and establish an open innovation culture within large firms operating in multinational markets.

Originality/value

Complementing previous research, this article highlights how large firms can use a combination of strategic, cultural and technological measures to bring open innovation from strategic vision to organisation-wide reality. We identify in addition factors which either inhibit or foster the implementation of knowledge sharing and open innovation practices inside large firms.

Keywords

Citation

Schneckenberg, D. (2015), "Open innovation and knowledge networking in a multinational corporation", Journal of Business Strategy, Vol. 36 No. 1, pp. 14-24. https://doi.org/10.1108/JBS-08-2013-0066

Publisher

:

Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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