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M&As in Germany: measuring success for the pharma and biotech industries

Damian Leschik (Department of Marketing, IUBH University, Bad Honnef, Germany)
Robert Rossberger (School of Business Administration and Management, AKAD University, Stuttgart, Germany)
Eddie Oczkowski (Faculty of Business, Charles Sturt University, Wagga Wagga, Australia)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 9 December 2020

Issue publication date: 3 March 2022

639

Abstract

Purpose

This study aims to identify and assess the use of mergers and acquisitions (M&A) performance metrics for small- and medium-sized German pharmaceutical and biotechnology companies.

Design/methodology/approach

In depth qualitative interviews with senior key informant executives involved with recent M&A were conducted. Unlike previous studies, the role of the interviews was to identify and uncover the use of a broad set of success metrics to add to a fuller understanding of post-M&A behaviour, leading to a more accurate evaluation of post-M&A performance.

Findings

Results from interviews suggest that important M&A success metrics include having a successful organisation, integrated cultures, a high employee retention rate, gaining new technology knowledge, overall economic enhancement, increases in patent-protected products, increases in clinical success rates (perished rate assessment) and increases in the share price. In general, expert interviewees stated that they would use a combination of the success metrics and monetary tools to assess post-M&A success.

Originality/value

This study identifies and uncovers a series of different M&A performance success metrics being in prominent use. The use of a combination of metrics is highlighted as being a relatively unique research finding.

Keywords

Citation

Leschik, D., Rossberger, R. and Oczkowski, E. (2022), "M&As in Germany: measuring success for the pharma and biotech industries", Journal of Business Strategy, Vol. 43 No. 2, pp. 87-95. https://doi.org/10.1108/JBS-07-2020-0153

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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