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Adventures in the metaverse

Peter Buell Hirsch (Department of Communication Studies, Baruch College, New York, New York, USA and Ogilvy Consulting, Ogilvy & Mather, New York, New York, USA)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 28 June 2022

Issue publication date: 12 August 2022

2663

Abstract

Purpose

This paper aims to highlight the reputation risks of doing business in the metaverse.

Design/methodology/approach

The viewpoint is a subjective review of the technical, economic and cultural underpinnings of the metaverse from a corporate perspective.

Findings

While still in its infancy, the metaverse poses some reputation risks inherited from the internet and social media as well as new risks of its own.

Originality/value

While there have been numerous examinations of the potential perils of the metaverse, to the best of the author’s knowledge, this viewpoint is one of the first to suggest an approach to dealing systematically with its reputation risks.

Keywords

Citation

Hirsch, P.B. (2022), "Adventures in the metaverse", Journal of Business Strategy, Vol. 43 No. 5, pp. 332-336. https://doi.org/10.1108/JBS-06-2022-0101

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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