Damnatio Memoriae

Abstract

Purpose

The purpose of this study is to highlight the pitfalls companies face in confronting their history and how to manage them.

Design Methodology Approach

This study uses a review of the literature and current commentary on how different cultures and companies have come to terms with their history with slavery.

Findings

Companies that demonstrate transparency, accountability and consistency are more likely to accrue reputational equity.

Research Limitations Implications

The research involved was selective and by no means exhaustive.

Originality Value

This is the first treatment of contemporary corporate encounters with their history set in the context of historical revisionism.

Citation

Hirsch, P.B. (2020), "Damnatio Memoriae", Journal of Business Strategy, Vol. 41 No. 5, pp. 67-71. https://doi.org/10.1108/JBS-06-2020-0143