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ChatGPT: how it can support corporate social responsibility

Xudong Zhuang (School of Economics and Finance, South China University of Technology, Guangzhou, China)
Yu Wu (School of Economics and Finance, South China University of Technology, Guangzhou, China)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 14 November 2023

324

Abstract

Purpose

The purpose of this paper is to explore the impact of ChatGPT on the development of corporate social responsibility (CSR).

Design/methodology/approach

Based on the current applications of ChatGPT in enterprises and existing challenges in CSR, the paper analyzes how the tool promotes corporate sustainable development and what potential risks and challenges are in the practical application.

Findings

This paper finds that ChatGPT can promote the development of CSR from four aspects: to support social responsibility activities, to strengthen internal control, to promote external supervision and to convey the notion of sustainability and other corporate philosophies for enterprises.

Practical implications

This paper provides the ground for applying ChatGPT to CSR and includes the potential risks and challenges of the practical applications that enterprises can use for reference.

Social implications

ChatGPT is becoming increasingly popular and mature, but its applications and effectiveness are less mentioned in CSR. In the future, the research in this area needs to be further advanced.

Originality/value

This paper makes contributions to the link between ChatGPT and CSR. To the best of the authors’ knowledge, this is one of the first studies that explore the applications, impacts, challenges and opportunities of the technology in the area of social responsibility.

Keywords

Acknowledgements

The authors declared no potential conflicts of interest with respect to the research, authorship and/or publication of this paper.

Citation

Zhuang, X. and Wu, Y. (2023), "ChatGPT: how it can support corporate social responsibility", Journal of Business Strategy, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JBS-05-2023-0089

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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