Cui bono: a conversation with ChatGPT

Abstract

Purpose

To assess the ability of generative AI to assist in crisis management planning and response.

Design/methodology/approach

The viewpoint is built on a “conversation” with ChatGPT (CGPT) on the subject of crisis management. As such, portions of the text were generated by CGPT, a Large Language Model (LLM) and not by the author.

Findings

While CGPT has mastered the language of crisis management, its ability to assist in real-life situations is probably limited. Paradoxically, it believes it can help provide predictive analytics even though it claims not to be able to assess future events.

Originality/value

The author believes that the paradoxes inherent in CGPT’s claims to be able to assist in crisis management have not previously been examined.

Citation

Hirsch, P.B. (2023), "Cui bono: a conversation with ChatGPT", Journal of Business Strategy, Vol. 44 No. 4, pp. 238-241. https://doi.org/10.1108/JBS-05-2023-0088