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Key pillars in a business ecosystem success

Josep Alet (Josep Alet is based at the Department of Marketing and Sales, EAE Business School, Barcelona, Spain)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 23 August 2022

Issue publication date: 4 August 2023

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Abstract

Purpose

This paper aims to explore the dimensions that foster the accomplishment of goals of business ecosystems.

Design/methodology/approach

The paper reviews recent contributions to business ecosystems and identifies the key pillars that support the achievement of good results.

Findings

The paper suggests that entanglement with the customers, value sharing based on a holistic win-win approach, organizational entrepreneurship alignment and continuous smart learning are four dimensions of criticality for designing an effective business ecosystem. These four dimensions nurture the relationships between participants and external actors to make ecosystems successful. Entanglement with the customer is critical to the long-term relevance of the value proposition that reinforces companies’ relationships within the second pillar of value sharing in a win-win system. The development is structured in an organizational alignment where entrepreneurship is the engine, from the employees themselves to the largest corporations, and is enriched with continuous learning based on the exploitation of knowledge and big data.

Research limitations/implications

The paper identifies a set of four pillars of business ecosystem design for further empirical analysis by ecosystem researchers.

Practical implications

The paper provides managers and professionals with strategies to develop effective growth within business ecosystems.

Originality/value

The authors contribute a fresh perspective to the business ecosystems literature by identifying four key pillars of success in the current business landscape.

Keywords

Citation

Alet, J. (2023), "Key pillars in a business ecosystem success", Journal of Business Strategy, Vol. 44 No. 5, pp. 294-300. https://doi.org/10.1108/JBS-05-2022-0077

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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