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Going in circles: new business models for efficiency and value

Ana Beatriz Lopes de Sousa Jabbour (Montpellier Business School, Montpellier, France)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 24 October 2018

Issue publication date: 9 July 2019




This paper aims to explain what managers will want to know about the circular economy by covering some of the key issues and discussing an approach which may help organisations to move towards the circular economy.


This is a conceptual paper, which blends theory and hard facts to achieve its aims.


This paper presents a framework which uses multiple levels of analysis to explain how organisations can prepare for and implement circular economy practices.


This paper makes relevant contributions for both academics and practitioners by providing essential practical guidance on the “what”, “how” and “why” of the circular economy, which can help managers to plan and implement a convincing business case for this sustainable approach.



Lopes de Sousa Jabbour, A.B. (2019), "Going in circles: new business models for efficiency and value", Journal of Business Strategy, Vol. 40 No. 4, pp. 36-43.



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Copyright © 2018, Emerald Publishing Limited

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