Crooked strategy implementation: covert tactics fill the gaps

Abstract

Purpose

Today, more than ever, businesses need to improve strategy implementation. Part of achieving implementation requires strategies to be embedded in the daily activities of executors (practitioners) – thus to embed strategy in implementation. The purpose of this paper is to introduce a “lesser acknowledged” strategy type that is ill-considered by management and leadership alike. “Covert tactics” are described.

Design/methodology/approach

Through dialectic conversation and applying the devil’s advocacy approach to challenging embeddedness and implementation liabilities, the phenomenon of “covert tactics” was identified. Purposively selected subjects participated in the dialectic conversations. Their opinions were collected and patterns identified until their “tactics” became apparent. Another element of interest was the underlying thinking of subjects to understand what drives them to follow covert tactics.

Findings

Covert tactics are phantasmal individual ploys that employees take in response to their own micro situation. Higher-level managers are often not aware of their existence, as these tactics are not spoken about but do exist. Such managers assume the organisation’s professed strategies are pursued but are oblivious to the “real tactics” that are pursued.

Research limitations/implications

The research proposes an “invisible concept” and depends on one individual view point.

Practical implications

Understanding and accepting the existence of covert tactics gives managers flexibility to respond.

Originality/value

To address their existence, there is no need to expose and oppose covert tactics, as this will make them more “invisible”. The innovative approach is to recognise their existence and align them to the organisation strategy. The quality of the strategy message was shown to be the fundamental tool that managers can use to address covert tactics by replacing the need for their existence.

Citation

Pretorius, M. (2016), "Crooked strategy implementation: covert tactics fill the gaps", Journal of Business Strategy, Vol. 37 No. 4, pp. 24-31. https://doi.org/10.1108/JBS-04-2015-0035