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Beyond the first nudge: behavioral science in corporate practice

Peter Buell Hirsch (Ogilvy Growth & Innovation, Ogilvy Group LLC, New York, New York, USA)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 5 May 2021

Issue publication date: 26 May 2021

287

Abstract

Purpose

This study aims to review the expanding use of different aspects of behavioral science in the corporate environment.

Design/methodology/approach

This study presents an examination of the academic literature and media reporting on behavioral science in the corporate environment, including risk management, recruiting, employee rewards and group decision-making.

Findings

While there are some ethical risks in the application of behavioral science in the corporate environment, many aspects of corporate decision-making and corporate culture would benefit from behavioral science insights.

Originality/value

While there have been numerous pieces written about individual aspects of behavioral science in the corporate environment, to the best of the author’s knowledge, this is one of the first to look at the application of the discipline from a comprehensive perspective.

Keywords

Citation

Hirsch, P.B. (2021), "Beyond the first nudge: behavioral science in corporate practice", Journal of Business Strategy, Vol. 42 No. 3, pp. 215-218. https://doi.org/10.1108/JBS-02-2021-0023

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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