Responsible innovation at the bottom of the pyramid

Abstract

Purpose

This paper aims to explore various routes through firms can meet needs of the Bottom of the Pyramid (BoP) consumers in a socially responsible manner.

Design/methodology/approach

This is viewpoint paper based on evidences from archival sources.

Findings

The authors list possible and divergent answers to the following question: how to make innovations meaningful at BOP so that they can be acclaimed socially responsible for the BoP consumers.

Originality/value

Responsible innovation is yet unexplored part of business strategy especially in emerging markets. The authors throw light on this aspect.

Citation

Agnihotri, A. (2017), "Responsible innovation at the bottom of the pyramid", Journal of Business Strategy, Vol. 38 No. 3, pp. 40-47. https://doi.org/10.1108/JBS-02-2016-0018