Business cycles: looking beyond the downside for competitive advantages

Abstract

Purpose

How can one better manage risk in situations with a lot of business cycles exposure? This article offers practical approaches to this.

Design/methodology/approach

The article is derived from field studies that lead to the authors' prescriptives.

Findings

The paper presents several concrete ways to better cope with risk exposure, for example optionality, in/out, long/short.

Originality/value

This piece is original. The authors have not seen similar documentations/articles elsewhere.

Citation

Lorange, P. and Datson, E. (2014), "Business cycles: looking beyond the downside for competitive advantages", Journal of Business Strategy, Vol. 35 No. 1, pp. 9-19. https://doi.org/10.1108/JBS-02-2013-0013