Strategic alliances in technology industries: a different rationale

Lee Li (School of Administrative Studies, York University, Toronto, Canada)
Gongming Qian (School of Management, The Chinese University of Hong Kong, Hong Kong)

Journal of Business Strategy

ISSN: 0275-6668

Publication date: 16 April 2018

Abstract

Purpose

The purpose of this paper is to investigate the strategic intentions of strategic alliances in technology industries.

Design/methodology/approach

This paper mainly uses case studies as its methodology.

Findings

This paper depicts how the possibilities of firms sharing resources, costs and risks decrease when industry changes grow frequently and unpredictably. More importantly, this study suggests that in technology industries, firms use strategic alliances to keep their existing marketing strategies intact.

Research limitations/implications

For future studies, the authors will develop and test hypotheses based on the arguments of this paper.

Practical implications

Findings of this paper contradict business executives’ common sense but have important implications for them to manage their strategic alliances.

Originality/value

Findings of this paper contradict the traditional belief of strategic alliances and thus advance the knowledge on strategic alliances.

Keywords

Citation

Li, L. and Qian, G. (2018), "Strategic alliances in technology industries: a different rationale", Journal of Business Strategy, Vol. 39 No. 2, pp. 3-11. https://doi.org/10.1108/JBS-01-2017-0005

Download as .RIS

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.