TY  - JOUR
AB  - Purpose The purpose of this paper is to offer an integrative model of foreign market learning, including different learning processes, antecedents and outcomes.Design/methodology/approach The paper makes a critical review of the relevant literature, drawing on a keywords-based search of three major databases and a range of other published work for a broader perspective on the subject.Findings The resulting integrative model shows in a number of ways how companies can learn and benefit from differences in foreign markets and what results this can lead to.Research limitations/implications The sample of subject-specific contributions to the literature may have been insufficient, and a wider selection of keywords to identify them might have captured a richer variety of concepts and opinions.Originality/value The integrative model contributes to the literature on foreign market learning and innovation and serves as a basis for future studies and current management strategy.
VL  - 34
IS  - 6
SN  - 0885-8624
DO  - 10.1108/JBIM-12-2018-0398
UR  - https://doi.org/10.1108/JBIM-12-2018-0398
AU  - Nordin Fredrik
AU  - Lindbergh Jessica
PY  - 2019
Y1  - 2019/01/01
TI  - Foreign market learning: an integrative model of its antecedents, processes and outcomes
T2  - Journal of Business & Industrial Marketing
PB  - Emerald Publishing Limited
SP  - 1248
EP  - 1258
Y2  - 2024/05/11
ER  -