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Supply chain finance in enhancing supply-oriented and demand-oriented performance capabilities – moderating role of perceived partner opportunism

Rajesh Rajaguru (Tasmanian School of Business and Economics, University of Tasmania, Hobart, Australia)
Margaret Jekanyika Matanda (Department of Marketing, The University of Sydney, Sydney, Australia)
Wenqing Zhang (Labovitz School of Business and Economics, University of Minnesota Duluth, Duluth, Minnesota, USA)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 25 January 2022

Issue publication date: 15 November 2022

348

Abstract

Purpose

While supply chain scholars concur on the need to integrate supply chain finance (SCF) processes to meet ever-changing customer demands, it is unclear how SCF influences business performance in the presence of perceived opportunistic behavior. Therefore, the study aims to investigate the moderating role of perceived partner opportunism in the supply chain.

Design/methodology/approach

Drawing on the dynamic capability theory (DCT), this study investigates how perceived supply chain partner opportunism moderates the mediating role of supply- and demand-oriented performances on the link between SCF and business performance, from the retail industry perspective. Data was collected from Australian retailing firms. In all, 293 completed surveys were received. Moderated mediation analysis was conducted.

Findings

The results of this study indicate that supply- and demand-oriented performances serially mediate the relationship between SCF and business performance. The study also found that the effect of SCF on performance was higher when perceived partner opportunism was lower.

Practical implications

To respond to changes in consumer preferences and demand effectively, supply chain and marketing managers need to understand the complex interaction between supply- and demand-oriented performances and the key role of SCF in developing such capabilities.

Originality/value

The current study theorizes and demonstrates the effects of supply- and demand-oriented performances that can facilitate the effects of SCF on business performance. Also, the study reveals the effect of each dimension of SCF (accounts payable, accounts receivable and inventory finance) on supply- and demand-oriented performances. Additionally, the study shows the key role of perceived partner opportunism in supply chain management.

Keywords

Citation

Rajaguru, R., Matanda, M.J. and Zhang, W. (2022), "Supply chain finance in enhancing supply-oriented and demand-oriented performance capabilities – moderating role of perceived partner opportunism", Journal of Business & Industrial Marketing, Vol. 37 No. 11, pp. 2396-2413. https://doi.org/10.1108/JBIM-11-2020-0487

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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