Viewpoint
Gary L. Lilien
(Marketing Department, Pennsylvania State University, University Park, Pennsylvania, USA and Marketing Department, University of Technology, Sydney, Australia)
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 7 June 2019
Issue publication date: 23 April 2020
35
Citation
Lilien, G.L. (2020), "Viewpoint", Journal of Business & Industrial Marketing, Vol. 35 No. 4, pp. 633-634. https://doi.org/10.1108/JBIM-11-2018-0337
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited