Managing technology transfer between coopetitive firms: the roles of coopetition, asset specificity and justice

Abstract

Purpose

Prior studies have demonstrated the important role of coopetition in firms’ innovation. Based on the paradox perspective, this study aims to focus on technology transfer, the pre-innovation stage, to provide a supplementary understanding of the complementarity and contradictoriness of paradoxical coopetition, with the formal and informal governance mechanisms which are suitable with this understanding in coopetition.

Design/methodology/approach

This study conducted an original, multisource survey of 280 Chinese manufacturing firms. Hypotheses were tested through multiple regressions.

Findings

Coopetition has a positive impact on technology transfer between firms. Along with the increasing specificity of assets invested ex ante as a kind of formal governance mechanism, the relationship between coopetition and technology transfer becomes stronger. Meanwhile, inter-firm justice as an informal governance mechanism in the technology transfer process can be positively affected by coopetition between partners.

Originality/value

The study adds to the business-to-business coopetition literature on how to properly treat and use coopetition in technology transfer. Using the paradox perspective in the Chinese context, the findings emphasize the positive role of coopetition in the inter-firm technological exchange process, enriching the understanding of the complementary and contradictory features of paradoxical coopetition. To govern coopetitive relationships, the firms should also implement two fundamental governance mechanisms, that is, specialty asset and inter-firm justice.

Citation

Liu, R., Yang, J. and Zhang, F. (2021), "Managing technology transfer between coopetitive firms: the roles of coopetition, asset specificity and justice", Journal of Business & Industrial Marketing, Vol. 36 No. 5, pp. 765-781. https://doi.org/10.1108/JBIM-10-2019-0462