Digital technology adoption and radical and incremental innovations: evidence from the Chinese wind power industry

Abstract

Purpose

Digital technologies open up unprecedented opportunities for the Chinese wind power industry to make rapid and comprehensive decisions. However, the relationship between digital technology adoption and radical and incremental innovations has not been empirically assessed. In addition, reconfiguration capability is the ability of firms to transform and respond to changes. How such an organizational capability influences the effectiveness of digital technology adoption is a black box. In response, this study aims to assess the relationship between digital technology adoption and radical and incremental innovations in the Chinese wind power industry and elucidate the moderating role of reconfiguration capability.

Design/methodology/approach

Based on the data of listed companies in the Chinese wind power industry from 2006 to 2020, this study constructs regression models and validates the hypotheses.

Findings

The correlation between digital technology adoption and incremental innovation in the wind power industry in China is significantly positive, but the relationship between digital technology adoption and radical innovation is not significant. In addition, reconfiguration capability significantly enhances the incentive effect of digital technology adoption on incremental innovation.

Originality/value

To the best of the authors’ knowledge, this study is one of the earliest to explore the heterogeneous relationships between digital technology adoption and radical and incremental innovations in emerging economies, advancing the theoretical insights into how digital transformation can foster different categories of technological innovations. Moreover, this study embeds dynamic capability theory into digital transformation research by exploring the boundary conditions for the effectiveness of digital technology adoption from the perspective of organizational dynamic capability, thereby expanding the boundaries of existing knowledge.

Citation

Shi, J., Jiang, Z. and Liu, Z. (2024), "Digital technology adoption and radical and incremental innovations: evidence from the Chinese wind power industry", Journal of Business & Industrial Marketing, Vol. 39 No. 10, pp. 2186-2204. https://doi.org/10.1108/JBIM-09-2023-0508