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The impact of coercive pressure and ethical responsibility on cross-functional green management and firm performance

Xiaochen Yue (School of Management, Zhejiang University, Hangzhou, China)
Baofeng Huo (College of Management and Economics, Tianjin University, Tianjin, China)
Yuxiao Ye (College of Management and Economics, Tianjin University, Tianjin, China)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 12 July 2022

Issue publication date: 21 March 2023

600

Abstract

Purpose

The purpose of this paper is to understand whether firms are driven by external pressure or intrinsic value to conduct green management; this study examines the effects of coercive pressure and ethical responsibility on cross-functional green strategy alignment (GSA) and green process coordination (GPC), and in turn, market and environmental performance.

Design/methodology/approach

Based on data from 206 Chinese manufacturers, this study empirically tests the proposed relationships using structural equation modeling.

Findings

The results highlight the role of coercive pressure in promoting both GSA and GPC that represent functional green efforts at both strategic and operational levels, indicating firms’ critical concern of obtaining external legitimacy from stakeholders. Ethical responsibility as an intrinsic value promotes GPC that demands joint working from different functions at the operational level. Besides, the authors find that GSA improves market and environmental performance, whereas GPC only enhances environmental performance.

Originality/value

This study adds to the knowledge of the drivers of cross-functional green management from external pressure and intrinsic value perspectives. The findings are also fruitful for practitioners and policymakers.

Keywords

Acknowledgements

This research was supported by National Natural Science Foundation of China (#72002150, #72091214, #71821002).

Citation

Yue, X., Huo, B. and Ye, Y. (2023), "The impact of coercive pressure and ethical responsibility on cross-functional green management and firm performance", Journal of Business & Industrial Marketing, Vol. 38 No. 5, pp. 1015-1028. https://doi.org/10.1108/JBIM-09-2021-0446

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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