TY  - JOUR
AB  - Purpose The purpose of this paper is to share personal observations regarding three trends that pose challenges for marketing doctoral programs and the development of B2B scholar-researchers.Design/methodology/approach The author raises questions and looks to the body of marketing and B2B scholars to seek answers – if they agree that these trends threaten to undermine the strength of marketing doctoral education.Findings The study has no findings, just observations and thoughts from a marketing strategy and B2B researcher who has been involved in doctoral education in various ways.Originality/value This paper represents only the author’s perspective.
VL  - 35
IS  - 4
SN  - 0885-8624
DO  - 10.1108/JBIM-09-2018-0265
UR  - https://doi.org/10.1108/JBIM-09-2018-0265
AU  - Scheer Lisa
PY  - 2019
Y1  - 2019/01/01
TI  - Three challenging trends for marketing strategy – and B2B – doctoral education
T2  - Journal of Business & Industrial Marketing
PB  - Emerald Publishing Limited
SP  - 619
EP  - 621
Y2  - 2024/05/05
ER  -