Early stage value co-creation network – business relationships connecting high-tech B2B actors and resources: Taiwan semiconductor business network case
Abstract
Purpose
The purpose of this study is to identify the types and features of business relationship when the value co-creation phenomenon is extended to an early stage of the value chain, in which technological innovation is essential, in a high-tech business-to-business (B2B) market.
Design/methodology/approach
The methodology of building a theory from a case study is adopted in this study to propose an early-stage value co-creation network. Qualitative data are coded on the basis of grounded theory coding after collecting the triangulation data from multiple sources.
Findings
In a high-tech B2B market, three types of business relationships (supplier–customer mutual, supplier-centric and network-based business relationships) co-create values at an early stage of the value chain. Intellectual resource, efficiency resource and supplier-centric business relationships are uniquely found in this stage.
Research limitations/implications
This study provides new insight suggesting that the notion of value co-creation can be extended to early stages of the value chain in a high-tech B2B market. In addition, this research identifies vital business relationships and how these relationships develop successfully at an early-stage value co-creation network in a high-tech B2B market.
Practical implications
Technology development managers at an early stage of the value chain can co-create relationship benefits by building proposed business relationships integrating resources in a high-tech B2B market. In addition, marketing managers should consider the early stage as another source of value co-creation.
Originality/value
The notion of value co-creation is extended from the later stage to an early stage of the value chain in a high-tech B2B market. Consolidated framework of a value co-creation network integrating actors, resources and relationships, suggested in this study, will be valuable for further theoretical research and business application.
Keywords
Acknowledgements
This research was supported by Basic Science Research Program through the National Research Foundation of Korea (NRF) funded by the Ministry of Education (NRF-2015R1D1A1A01059978).
Citation
Park, C. and Lee, H. (2018), "Early stage value co-creation network – business relationships connecting high-tech B2B actors and resources: Taiwan semiconductor business network case", Journal of Business & Industrial Marketing, Vol. 33 No. 4, pp. 478-494. https://doi.org/10.1108/JBIM-09-2016-0211
Publisher
:Emerald Publishing Limited
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