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Industrial marketing research: a bibliometric analysis (1990-2015)

Leslier Maureen Valenzuela Fernandez (Facultad de Economía y Negocios, Departamento de Administración, Universidad de Chile, Santiago, Chile)
Carolina Nicolas (Facultad de Economía y Negocios, Escuela de Ingeniería Comercial, Universidad Santo Tomas, Santiago, Chile)
José M. Merigó (Department of Management Control and Information, Facultad de Economía y Negocios, Universidad de Chile, Santiago, Chile)
Francisco-Javier Arroyo-Cañada (Department of Business, University of Barcelona, Barcelona, Spain)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 25 September 2018

Issue publication date: 9 April 2019




The purpose of this paper is to determine the most influential countries and universities that have contributed to science in the field of industrial marketing research during the period from 1990 to 2015.


Bibliometric methodology is adopted, focusing on the most productive and influential countries and universities within this discipline, for the scientific community analyzing journals listed in the Web of Science (WoS) database from 1990 to 2015 and is supplemented by using VOS viewer to graph the existing bibliometric networks for each and every variable.


Evidence that the USA and UK remain leaders in the investigation of industrial marketing research. Finland stands at the third place, leaving Australia and Germany behind. In reference to the universities, Michigan State University ranks as the leader.

Research limitations/implications

The process of data classification originates from WoS. Moreover, to provide a comprehensive analytical scenario, other factors could have potentially been considered such as the editor’s commitment to leading journals, to partnerships and conferences, as well as other databases.


This paper takes into account alternative variables that have not been previously considered in previous studies, such as universities and countries in which the transcendental contributions to this field have taken place, providing a closer look, which gives rise to further discussions and studies with more detail to the history of this science in the future.



Valenzuela Fernandez, L.M., Nicolas, C., Merigó, J.M. and Arroyo-Cañada, F.-J. (2019), "Industrial marketing research: a bibliometric analysis (1990-2015)", Journal of Business & Industrial Marketing, Vol. 34 No. 3, pp. 550-560.



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