Market responsiveness: antecedents and the moderating role of external supply chain integration

Abstract

Purpose

The interaction between opening and closing behaviors of ambidextrous leadership produces “change” force throughout the organization in proactive response to market forces. This research aims to assess the role of ambidextrous leadership in fostering entrepreneurial orientation (EO) and market responsiveness. The research also seeks an insight into how external supply chain integration moderates the positive effect of EO on market responsiveness.

Design/methodology/approach

Research data were collected from 327 meso-level managers and 517 subordinates from chemical manufacturing companies in the Vietnam business context.

Findings

Research findings shed light on the positive effect of ambidextrous leadership on EO, which in turn contributes to market responsiveness. The moderation role that external supply chain integration plays on the EO–market responsiveness linkage was also grounded on the data set.

Originality/value

Through the identification of the predictive roles of ambidextrous leadership and EO for market responsiveness, the current research indicates the convergence between leadership, EO and market responsiveness research streams.

Citation

Luu, T. (2017), "Market responsiveness: antecedents and the moderating role of external supply chain integration", Journal of Business & Industrial Marketing, Vol. 32 No. 1, pp. 30-45. https://doi.org/10.1108/JBIM-07-2015-0133