Servant leadership, distributive justice and commitment to customer value in the salesforce
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 1 February 2016
Abstract
Purpose
The purpose of this research is to further understand salesperson distributive justice judgments by examining two controllable factors that may influence these perceptions: sales leadership (i.e. servant leadership) and salesforce control (i.e. quota).
Design/methodology/approach
The sample included 279 business-to-business salespeople from across the USA. Structural equation modeling was used to analyze the data.
Findings
Servant leadership and salesperson participation in quota setting both positively impact distributive justice perceptions (i.e. fairness in reward allocation), which subsequently affect salespeople’s commitment to providing superior customer value.
Originality/value
First study to empirically examine connections between servant leadership, distributive justice and commitment to customer value in the salesforce.
Keywords
Acknowledgements
The author would like to thank the University of Central Missouri for their financial support of this project through the Kyle R. Carter Graduate Faculty Research Award.
Citation
Schwepker Jr, C.H. (2016), "Servant leadership, distributive justice and commitment to customer value in the salesforce", Journal of Business & Industrial Marketing, Vol. 31 No. 1, pp. 70-82. https://doi.org/10.1108/JBIM-07-2014-0143
Publisher
:Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited