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Entrepreneurship and service innovation

Nelson Oly Ndubisi (Helsinki Business School, Espoo, Finland)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 30 June 2014



The purpose of this paper is to introduce a special issue on entrepreneurship and service innovation, and to conceptualize the link between entrepreneurial orientation, innovation and entrepreneurship or new entry.


Analysis of secondary data.


Entrepreneurial orientation (EO), innovation (IN) and entrepreneurship are in a vital “triadic connect”, where EO supports innovation in organizations and innovation promotes new entry or new venture creation – a vehicle for commercialization of innovations.

Research limitations/implications

There is a need for empirical validation of the linkages proposed in this conceptual paper.

Practical implications

This “triadic connect” between EO, IN and entrepreneurship or new entry is a source of or key driver of organizational performance (OP) and competitive advantage (CA).


The theorization and schematization of the “triadic connect” (i.e. EO–IN–NE link) and outcomes (namely, OP and CA) is presented.



Oly Ndubisi, N. (2014), "Entrepreneurship and service innovation", Journal of Business & Industrial Marketing, Vol. 29 No. 6, pp. 449-453.



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