An integrated ISM fuzzy MICMAC approach for unfolding the digital servitization implementation

Abstract

Purpose

This paper aims to identify the interrelationships among critical factors for digital servitization (DS) implementation.

Design/methodology/approach

A multi-method research was used. Critical factors for a successful DS implementation were identified using a systematic literature review and expert interviews. The interpretive structural modeling (ISM) method was used to develop a hierarchical model of the identified factors, followed by the fuzzy Matrice d’Impacts Croisés Multiplication Appliqués à un Classement (MICMAC) analysis to assess their dependence and driving powers.

Findings

A total of 23 factors for DS implementation were identified, and the ISM model was developed. Based on MICMAC analysis, the factors were also grouped under four categories (dependent, driving, autonomous and linkage). A conceptual framework is proposed, highlighting that DS implementation relies on three main layers of critical factors: crafting alignment, scaling the change and achieving results.

Originality/value

The ISM and fuzzy MICMAC methods used in this study provided valuable insights into the interrelationship among the identified DS factors through a conceptual framework. To the best of the authors’ knowledge, the study is one of the first to identify critical factors influencing DS implementation and develop hierarchical relationships among them.

Citation

Favoretto, C., Mendes, G.H.d.S., Mota, R.d.O., Filho, M.G., Osiro, L. and Ganga, G.M.D.M.D. (2024), "An integrated ISM fuzzy MICMAC approach for unfolding the digital servitization implementation", Journal of Business & Industrial Marketing, Vol. 39 No. 9, pp. 2038-2054. https://doi.org/10.1108/JBIM-06-2022-0254