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An empirical study of the outcome-driven implementation in small- and medium-sized enterprises

Yangyan Shi (School of Economics and Management, Shanxi University, Taiyuan, China and Macquarie Business School, Macquarie University, Sydney, Australia)
Yangfei Gao (School of Creative Industries, The University of Newcastle, Callaghan, Australia)
Tiru Arthanari (ISOM Department, Auckland Business School, The University of Auckland, Auckland, New Zealand)
Eias A.I. Humdan (Rabdan Academy, Abu Dhabi, United Arab Emirates)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 11 April 2022

Issue publication date: 2 January 2023




This paper builds on Melynk’s et al. (2010) seminal article by reviving the concept of outcome-driven supply chain (ODSC) and empirically examining its relationship with supply chain practices and performance implications in an attempt to articulate its antecedents and consequences for small- and medium-sized enterprises (SMEs) in New Zealand (NZ). The purpose of this study to empirically examine outcome-driven supply chain and its practices from the perspective of small-and medium-sized enterprises (SMEs) in New Zealand.


A theoretical framework is developed drawing on an extensive review of the literature. Structural equation modelling is used to analyse the data collected from 107 NZ SMEs.


The results identify that SMEs can work on three aspects of supply chain practices (process integration, partnership and use of information and communication technology) to deliver blended ODSC outcomes (efficiency, agility and security) to improve performance. The empirical results show the implementation ODSC in the context of NZ SMEs can bring performance benefits.


The research starts a pioneer work on understanding ODSC in the context of NZ SMEs. Also, this study provides a valuable guideline to ODSC practices to improve ODSC outcomes and related performance benefits.



The authors acknowledge the interest and initiative taken by Hengzhang (Tom) Wu, Tiru’s Master student, in this interesting ODSC.

Dr Yangyan Shi thanks the key fund programme for the Scientific Activities of Selected-Returned Overseas Professionals in Shanxi Province [2018, RSC1617] and the programme for the Top Young Academic Leaders of Higher Learning Institutions of Shanxi [TYAL, 2019052009].

Yangfei Gao thanks the Research Training Program (RTP) scholarships provided by the Australian Government.


Shi, Y., Gao, Y., Arthanari, T. and Humdan, E.A.I. (2023), "An empirical study of the outcome-driven implementation in small- and medium-sized enterprises", Journal of Business & Industrial Marketing, Vol. 38 No. 1, pp. 71-84.



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