An analysis of technical and commercialization paths for an innovation trajectory

Abstract

Purpose

The purpose of this study is to investigate sequences of event and the resulting innovation paths and trajectories followed by a university spin-off organization.

Design/methodology/approach

A single longitudinal case study methodology was applied to analyze innovation events and paths along the trajectory. Narrative methods were used to analyze actor perceptions on innovation processes/events.

Findings

The study categorizes events and paths in two categories, technical and commercialization, and finds that lock-in events matter for convergence of an innovation trajectory. The results indicate that understanding critical events may assist timely interventions in the innovation paths, thus potentially avoiding disruptions of the development of an innovation trajectory. The temporal processes reveal contrasting convergence–divergence patterns in the trajectory, depending on the types of events that occur.

Research limitations/implications

Using a single case data may limit the applicability of the findings, which calls for future research.

Practical implications

Industries could monitor the technical and commercialization paths as a strategy to reduce “vulnerability” of the innovation trajectory and possible negative impacts. Knowledge about the role of the CEO is key for a university spin-off organization.

Originality/value

This study presents a new typology of events and paths, identifies and characterizes lock-in events and shows the relatively fragile dexterity between convergent and divergent paths along an innovation trajectory.

Citation

Purchase, S., Kum, C. and Olaru, D. (2017), "An analysis of technical and commercialization paths for an innovation trajectory", Journal of Business & Industrial Marketing, Vol. 32 No. 6, pp. 848-863. https://doi.org/10.1108/JBIM-06-2015-0111