This study aims to explore the requirements that manufacturing companies must meet when implementing advanced services involving financial solutions.
This study develops a framework to assess the applicability of advanced services from a financial perspective, which is applied in a multi-case study setting.
This study identifies relevant internal and external conditions to the business implementing financialised advanced services – such as the finance function’s level of sophistication, the capacity to assess market potential or the ability to use financial structuring to attract new financial players – that help predict the likelihood of adopting advanced services involving financial solutions. The research suggests planning operations as a “financial product” from the viewpoint of the financer and investor.
The financing culture and market disparities may condition the relative weight of the dimensions analysed in the framework.
Launching services involving financial solutions is a complex process, and hence, the proposed framework can help managers identify the major adjustments needed to embrace those advanced service modalities.
This study investigates the role of financial solutions in advanced services, from both the conceptual and business perspectives.
This work was supported by the Instituto Vasco de Finanzas. The authors would also like to thank Ihobe and the Provincial Council of Gipuzkoa for their endorsement.
Gil de San Vicente, I. and Kamp, B. (2022), "So you want to servitise, but are you ready to financialise?", Journal of Business & Industrial Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JBIM-05-2022-0223
Emerald Publishing Limited
Copyright © 2022, Emerald Publishing Limited