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So you want to servitise, but are you ready to financialise?

Ibon Gil de San Vicente (Orkestra Basque Institute of Competitiveness, San Sebastian, Spain and Deusto Business School, San Sebastian, Spain)
Bart Kamp (Orkestra Basque Institute of Competitiveness, San Sebastian, Spain and Deusto Business School, San Sebastian, Spain)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 29 December 2022

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Abstract

Purpose

This study aims to explore the requirements that manufacturing companies must meet when implementing advanced services involving financial solutions.

Design/methodology/approach

This study develops a framework to assess the applicability of advanced services from a financial perspective, which is applied in a multi-case study setting.

Findings

This study identifies relevant internal and external conditions to the business implementing financialised advanced services – such as the finance function’s level of sophistication, the capacity to assess market potential or the ability to use financial structuring to attract new financial players – that help predict the likelihood of adopting advanced services involving financial solutions. The research suggests planning operations as a “financial product” from the viewpoint of the financer and investor.

Research limitations/implications

The financing culture and market disparities may condition the relative weight of the dimensions analysed in the framework.

Practical implications

Launching services involving financial solutions is a complex process, and hence, the proposed framework can help managers identify the major adjustments needed to embrace those advanced service modalities.

Originality/value

This study investigates the role of financial solutions in advanced services, from both the conceptual and business perspectives.

Keywords

Acknowledgements

This work was supported by the Instituto Vasco de Finanzas. The authors would also like to thank Ihobe and the Provincial Council of Gipuzkoa for their endorsement.

Citation

Gil de San Vicente, I. and Kamp, B. (2022), "So you want to servitise, but are you ready to financialise?", Journal of Business & Industrial Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JBIM-05-2022-0223

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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