Mitigating disruption through adaptive organization and organization learning to create a transformation business model

Abstract

Purpose

This study aims to examine the relationship between the influence of technological disruption and the transformation of business models mediated by adaptive organization and organization learning.

Design/methodology/approach

In total, 116 top management teams from the member of the Indonesian Advertising Association (P3I) were recruited for this study. The data was obtained through an online survey and analyzed using the PLS-structural equation modeling (SEM) technique.

Findings

This study revealed the importance of organizational learning and adaptive organization in minimizing technology disruption and enabler of the business model transformation. In an always-changing environment, the adaptive organization is the core element and catalyst of firm transformation. The acceleration of business model transformation is empowered through establishing an organization's learning system by exploiting existing knowledge, exploring new knowledge and cultivating a learning culture.

Practical implications

In today’s fast-paced digital world and a constant state of flux, advertising agencies need to build a sustainable business model and structure that allows them to be flexible, adaptive to changes and efficient.

Originality/value

To the best of the authors’ knowledge, this study was the first to develop a model to mitigate technology disruption and enable necessary elements to create a transformation business model.

Citation

Wardhana, V.D., Gautama So, I., Warganegara, D.L. and Hamsal, M. (2023), "Mitigating disruption through adaptive organization and organization learning to create a transformation business model", Journal of Business & Industrial Marketing, Vol. 38 No. 9, pp. 1822-1836. https://doi.org/10.1108/JBIM-05-2022-0208