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Translating leader sustainability orientation into green supply chain integration: a missing link of green entrepreneurial orientation

Taiwen Feng (School of Economics and Management, Harbin Institute of Technology – Weihai, Weihai, China)
Zhiyi Li (School of Economics and Management, Harbin Institute of Technology – Weihai, Weihai, China)
Haiqing Shi (School of Economics and Management, Harbin Institute of Technology – Weihai, Weihai, China)
Wenbo Jiang (School of Economics and Management, Dalian University of Technology, Dalian, China)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 10 February 2022

Issue publication date: 21 November 2022

1005

Abstract

Purpose

Based on upper echelons theory and social contagion theory, this study aims to explore how to translate leader sustainability orientation (LSO) into green supply chain integration (GSCI) by green entrepreneurial orientation (GEO), as well as the moderating effects of four dimensions of organizational learning capability (OLC).

Design/methodology/approach

This study conducts hierarchical regression analysis using multi-sourced survey data collected in 264 Chinese companies to examine hypotheses.

Findings

The results indicate that LSO has positive influences on green supplier and customer integration. Furthermore, GEO partially mediates the impacts of LSO on green supplier and customer integration. Managerial commitment positively moderates the impact of LSO on GEO, while other dimensions such as systems perspective, openness and experimentation and knowledge transfer and integration have non-significant moderating effects.

Originality/value

This study enriches the existing research on internal drivers of GSCI and contributes to the understanding of the direct impact of LSO and mediating effects of GEO. This study extends social contagion theory boundaries by investigating the moderating effects of OLC on the relationship between LSO and GEO.

Keywords

Acknowledgements

This work was partially supported by the National Natural Science Foundation of China (72172040 and 71702148), Taishan Scholar Project of Shandong Province (tsqn201909154), and Science and Technology Program for Innovation of Shandong Universities (2020RWG003).

Citation

Feng, T., Li, Z., Shi, H. and Jiang, W. (2022), "Translating leader sustainability orientation into green supply chain integration: a missing link of green entrepreneurial orientation", Journal of Business & Industrial Marketing, Vol. 37 No. 12, pp. 2515-2532. https://doi.org/10.1108/JBIM-05-2021-0241

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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