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Power-based behaviors between supply chain partners of diverse national and organizational cultures: the crucial role of boundary spanners’ cultural intelligence

Wiliam H. Murphy (Edwards School of Business, University of Saskatchewan, Saskatoon, Canada)
Ismail Gölgeci (Department of Business Development and Technology, Aarhus University, Herning, Denmark)
David A. Johnston (Schulich School of Business, York University, Toronto, Canada)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 25 September 2019

Issue publication date: 22 January 2020

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Abstract

Purpose

This paper aims to explain the effects of national and organizational cultures of boundary spanners on their choices of using three archetype power-based behaviors – dominance, egalitarian and submissive – with supply chain partners. Improved outcomes for global supply chain (GSC) partners are anticipated due to the ways that cultural intelligence affects these culturally guided decisions.

Design/methodology/approach

Drawing on multiple streams of literature and focusing on boundary spanners in GSCs, the authors build a conceptual framework that highlights cultural antecedents of predispositions toward power-based behaviors and explains the moderating role of cultural intelligence of boundary spanners on behaviors performed.

Findings

The authors propose that boundary spanners’ national and organizational cultural values influence predispositions toward applying and accepting power-based behaviors. They also discuss how cultural intelligence moderates the relationship between culturally determined predispositions and power-based behaviors applied by partners. The cultural intelligence of boundary spanners is argued to have a pivotal role in making power-based decisions, resulting in healthier cross-cultural buyer–supplier relationships.

Originality/value

This paper is the first paper to advance an understanding of the cultural antecedents of boundary spanners’ power-based behaviors that are exercised and interpreted by partners in GSCs. Furthermore, the potential role of cultural intelligence in inter-organizational power dynamics and power-based partner behaviors in supply chains has not previously been discussed.

Keywords

Citation

Murphy, W.H., Gölgeci, I. and Johnston, D.A. (2020), "Power-based behaviors between supply chain partners of diverse national and organizational cultures: the crucial role of boundary spanners’ cultural intelligence", Journal of Business & Industrial Marketing, Vol. 35 No. 2, pp. 204-218. https://doi.org/10.1108/JBIM-05-2018-0179

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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