Service innovation in networks: a systematic review and implications for business-to-business service innovation research
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 28 January 2014
Abstract
Purpose
Service innovation in networks (SIIN) is of utmost importance particularly to business-to-business firms for their profitability, growth and long-term competitive advantage. This paper aims to investigate several critical aspects of extant SIIN research: its current state, theoretical standpoints, determinants, and outcomes. Based on the findings, implications for business-to-business service innovation research are drawn.
Design/methodology/approach
This is a systematic literature review. Extant publications were located from large electronic databases, analyzed, and the findings have been compiled to answer the predefined questions.
Findings
The paper illustrates the overall state of extant SIIN research and presents its major topics. It reveals the six key theoretical perspectives that have been applied in SIIN studies. Determinants that affect SIIN, as well as its potential positive and negative outcomes, are shown. In addition, gaps in the existing knowledge-base have been identified and have led to the laying out of paths for future research.
Research limitations/implications
The review does not cover publications that were unavailable in the electronic databases employed, or were not written in English. However, the succinct presentation of accessible knowledge provides multidimensional theoretical understandings as well as empirical insights into SIIN research.
Practical implications
Managers may benefit from this study by understanding the determinants that they may influence, and the potential changes that may accompany the positive and negative outcomes of SIIN.
Originality/value
The analytical review provides a concise synopsis of existing knowledge on service innovation in networks, and discusses its implications for business-to-business research and firms, which will be of interest to both academics and practitioners.
Keywords
Acknowledgements
The author thanks Christian Kowalkowski (Hanken School of Economics), Minna Oinonen (Lappeenranta University of Technology), and Aino Halinen-Kaila and Anna Karhu (Turku School of Economics) for their advice and suggestions on earlier versions of this paper. Sincere gratitude also goes to the two anonymous reviewers whose insightful comments helped to significantly improve the article. Received 29 May 2013 Revised 29 May 2013 Accepted 29 May 2013
Citation
Mustak, M. (2014), "Service innovation in networks: a systematic review and implications for business-to-business service innovation research", Journal of Business & Industrial Marketing, Vol. 29 No. 2, pp. 151-163. https://doi.org/10.1108/JBIM-05-2013-0122
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited