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Knowledge integration and entrepreneurial firms’ frugal innovation in the service industry

Changyu Wang (School of Business, Jiangnan University, Wuxi, China)
Xiaolin Li (School of Management, Fudan University, Shanghai, China)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 29 March 2022

Issue publication date: 22 January 2023

782

Abstract

Purpose

The purpose of this study is to examine how knowledge integration influences entrepreneurial firms’ frugal innovation in the service industry. This study builds a moderated mediation framework to investigate the effect of knowledge integration on frugal innovation via entrepreneurial bricolage and under moderations of competitive intensity and government support.

Design/methodology/approach

This study uses a two-wave survey study among 278 entrepreneurial firms from the service industry in China.

Findings

The findings reveal that knowledge integration positively influences entrepreneurial firms’ frugal innovation via entrepreneurial bricolage. Competitive intensity strengthens both the direct effect of knowledge integration on entrepreneurial bricolage and the indirect effects of knowledge integration on frugal innovation via entrepreneurial bricolage. Government support buffers the effect of entrepreneurial bricolage on frugal innovation but does not influence the indirect effect of knowledge integration on frugal innovation.

Practical implications

This study advocates for managers in entrepreneurial firms to cultivate knowledge integration to improve frugal innovation through activating entrepreneurial bricolage strategy and to pay attention to competitive intensity and government support in the transformation process from knowledge integration to frugal innovation.

Originality/value

While the link between knowledge integration and frugal innovation of entrepreneurial firms in the service industry remains unexplored in the fields of knowledge and innovation management, this study contributes to the knowledge and innovation management literature by exploring the mediating role of entrepreneurial bricolage based on a knowledge-based view and the moderation roles of competitive intensity and government support in this relationship.

Keywords

Acknowledgements

This work was supported in part by National Natural Science Foundation of China under Grants 71901106 and 71802098, Chinese Ministry of Education of Humanities and Social Science under Grant 18YJC630169.

Citation

Wang, C. and Li, X. (2023), "Knowledge integration and entrepreneurial firms’ frugal innovation in the service industry", Journal of Business & Industrial Marketing, Vol. 38 No. 3, pp. 429-443. https://doi.org/10.1108/JBIM-03-2021-0188

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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