Determining corporate direction in sustainable development: a multi-dimensional framework in B2B

Rocío Rodríguez (Department of Marketing, Kristiania University College, Oslo, Norway)
Göran Svensson (School of Communication, Leadership and Marketing, Oslo School of Management, Oslo, Norway)
Greg Wood (Kristiania University College, Oslo, Norway)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Publication date: 28 May 2020

Abstract

Purpose

This study aims to assess the determinants of corporate direction in sustainable development through time in a B2B setting.

Design/methodology/approach

This study has been conducted in one industry, and overcoming contextual bias as a judgmental sampling was used to select the organizations studied in a Business to Business (B2B) setting.

Findings

The determinants of sustainable development in this study indicate the existence of different corporate directions in a B2B setting taken through time in the healthcare organizations studied. The determinants found are change in organizational leadership, financial assets of the organization, religious orientation of the organization, organizational connection to the healthcare system, internal values of the organization and top-staff orientation in the organization.

Research limitations/implications

The empirical findings reported in a B2B setting have disclosed key determinants of corporate direction in sustainable development.

Practical implications

The determinants provide managerial guidance to assess the corporate direction in a B2B setting taken in the continuing development of sustainable practices in these organizations.

Originality/value

This study contributes to a multidimensional framework of determinants in a B2B setting to assess the corporate direction taken in sustainable development through time in a B2B setting. The organizational gap between past and present sustainable development provides guidance to assess the corporate direction in B2B taken by an organization into the future.

Keywords

Citation

Rodríguez, R., Svensson, G. and Wood, G. (2020), "Determining corporate direction in sustainable development: a multi-dimensional framework in B2B", Journal of Business & Industrial Marketing, Vol. 36 No. 1, pp. 1-17. https://doi.org/10.1108/JBIM-03-2019-0113

Download as .RIS

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

To read the full version of this content please select one of the options below

You may be able to access this content by logging in via Shibboleth, Open Athens or with your Emerald account.
To rent this content from Deepdyve, please click the button.
If you think you should have access to this content, click the button to contact our support team.