TY  - JOUR
AB  - Purpose– This study aims to examine the location determinants of market expansion of the biotechnology industry to China’s second-tier cities. Design/methodology/approach– The authors involved 68 top management officials of biopharmaceutical firms in China by applying triangulation data collection, which comprises depth interview, questionnaire survey and focus group discussion. Findings– Data collection results reveal the following: 20 location determinants are determined and categorized into 5 clusters (i.e. 3 cost/tax factors, 5 demand factors, 1 macroeconomic factor, 3 socio-political factors and 8 strategic factors); among these 20 factors, 9 factors contribute to firm benefits, 5 factors open opportunities for business growth and 6 factors pose potential risks. Originality/value– This study proposes a framework of location determinants for biotech pharmaceutical industry in expanding second-tier cities of China market. The findings of this study can be used as a reference for multinational companies, specifically in market expansion to second-tier cities in China.
VL  - 30
IS  - 2
SN  - 0885-8624
DO  - 10.1108/JBIM-03-2012-0048
UR  - https://doi.org/10.1108/JBIM-03-2012-0048
AU  - Wang Kung-Jeng
AU  - Dwi Lestari Yuliani
AU  - Yang Tsau-Tang
PY  - 2015
Y1  - 2015/01/01
TI  - Location determinants of market expansion in China’s second-tier cities: a case study of the biotechnology industry
T2  - Journal of Business & Industrial Marketing
PB  - Emerald Group Publishing Limited
SP  - 139
EP  - 152
Y2  - 2024/04/24
ER  -