TY - JOUR AB - Purpose This study aims to investigate how contractual vs. informal governance influences the performance of collaborative innovation projects considering their exploitation vs. exploration character.Design/methodology/approach Data are collected from a sample of 218 companies that have developed innovative projects in collaboration with other organizations. Regression models are estimated to test the hypotheses.Findings The results indicate that contractual governance is the most effective for co-exploitation projects compared to informal governance. Specialization in either contractual or informal governance is more effective for co-exploration projects.Practical implications Developing collaborative innovation projects with other organizations is an alternative for firms to innovate either by exploiting complementary assets or by exploring new opportunities. Thus, the success of the collaborative innovation project is significantly affected by the way the collaboration is governed. On the one hand, for co-exploitation projects, companies should rely on contracts to improve their performance. On the other hand, for co-exploration projects, governance may specialize in either contracts or informal mechanisms to reach higher performance.Originality/value Despite previous studies analyzing the effect of contractual or informal governance on the performance of collaborative innovation projects, no research has focused on comparing simultaneously these effects, by using the innovation character of the project of co-exploitation or co-exploration as a moderator. Therefore, this paper explores comparatively the most effective type of governance mechanism for co-exploitation and co-exploration projects. VL - 35 IS - 5 SN - 0885-8624 DO - 10.1108/JBIM-02-2019-0067 UR - https://doi.org/10.1108/JBIM-02-2019-0067 AU - Solís-Molina Miguel AU - Hernández-Espallardo Miguel AU - Rodríguez-Orejuela Augusto PY - 2020 Y1 - 2020/01/01 TI - Governance and performance in co-exploitation and co-exploration projects T2 - Journal of Business & Industrial Marketing PB - Emerald Publishing Limited SP - 875 EP - 894 Y2 - 2024/09/21 ER -