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Trust-performance relationship in international joint ventures: the moderating roles of structural mechanisms

Tahir Ali (School of Business and Economics, Linneuniversitet Ekonomihogskolan, Kalmar, Sweden)
Saba Khalid (Department of Management, University of Sharjah, Sharjah, United Arab Emirates)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 7 August 2017

Abstract

Purpose

This study aims to investigate the relationship between trust and performance in international joint ventures (IJVs) with the moderating effects of the structural mechanisms from transaction cost approach.

Design/methodology/approach

Using web-survey, data are collected from 89 IJVs of Northern European firms in Asia, Europe and America. Empirical data are analyzed with structural equation modeling and estimates moderating effects of symmetric dependence, symmetric equity share and resource complementarity.

Findings

The findings offer some interesting insights for transaction cost and the social exchange theory. This study demonstrates that a symmetric equity share between IJV partners does not moderate the trust–performance relationship, while a symmetric dependence and resource complementarity between partners effect positively. Therefore, trust takes on greater importance in enhancing IJV performance under symmetric dependence and resource complementarity and symmetric equity share between IJV partners deprecates the importance of equity distribution.

Practical implications

A symmetric dependence prevents the deceit from either partner in trusting relationships. Further, a trustful relationship enhances IJV performance regardless of the equity share in IJVs. IJVs with asymmetric equity share can also be successful, provided that IJV partners develop inter-partner trust.

Originality/value

The extant research has not examined how the trust–performance relationship is contingent on structural mechanisms of IJVs that transaction cost economics deem necessary to prevent opportunistic behavior. Three structural mechanisms of symmetric dependence, symmetric equity share and resource complementarity moderate the trust–performance relationship in IJVs.

Keywords

Citation

Ali, T. and Khalid, S. (2017), "Trust-performance relationship in international joint ventures: the moderating roles of structural mechanisms", Journal of Business & Industrial Marketing, Vol. 32 No. 7, pp. 962-973. https://doi.org/10.1108/JBIM-02-2017-0025

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited