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Resource renewal in heavy business networks: the case of Modvion starting up in the Swedish wind energy context

Maria Landqvist (Unit of Product Development and SME Support, RISE Research Institutes of Sweden AB, Mölndal, Sweden)
Frida Lind (Department of Technology Management, Chalmers University of Technology, Gothenburg, Sweden)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 29 March 2022

Issue publication date: 22 January 2023

265

Abstract

Purpose

Taking the perspective of a start-up company, the purpose of this paper is to analyse resource renewal in heavy business networks.

Design/methodology/approach

The theoretical framework is based on the Industrial Network Approach and, especially, the resource interaction framework, business network settings and studies of starting up in business networks. The basis for the paper is a case study of a start-up in the Swedish wind energy context.

Findings

Resource renewal in this case means replacing one resource, having implications for the resource interfaces in the three business network settings.

Research limitations/implications

The paper contributes to the area of studies of starting up in business networks by identifying a distinct form of resource renewal in heavy business networks enabled by development of resource interfaces in three business network settings.

Practical implications

Managers in start-ups as well as established firms need to interact to create and develop the resource interfaces that are needed to achieve resource renewal. Resource renewal not only is in the hands of start-ups but also requires interactive resource development with various collaboration partners.

Originality/value

This study takes a start-up’s perspective to resource renewal of heavy business networks and analyses heaviness based on resource interfaces in three business network settings.

Keywords

Citation

Landqvist, M. and Lind, F. (2023), "Resource renewal in heavy business networks: the case of Modvion starting up in the Swedish wind energy context", Journal of Business & Industrial Marketing, Vol. 38 No. 3, pp. 507-519. https://doi.org/10.1108/JBIM-01-2021-0012

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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