Prostate cancer is the most common cancer diagnosed in men in the UK. Black men are in a higher prostate cancer risk group possibly due to inherent genetic factors. The purpose of this paper is to introduce PROstate Cancer Evaluation and Education (PROCEE), an innovative serious game aimed at providing prostate cancer information and risk evaluation to black African-Caribbean men.
PROCEE has been carefully co-designed with prostate cancer experts, prostate cancer patients and members of the black African-Caribbean community in order to ensure that it meets the real needs and expectations of the target audience.
During the co-design process, the users defined an easy to use and entertaining game which can effectively raise awareness, inform users about prostate cancer and their risk, and encourage symptomatic men to seek medical attention in a timely manner.
During focus group evaluations, users embraced the game and emphasised that it can potentially have a positive impact on changing user behaviour among high risk men who are experiencing symptoms and who are reluctant to visit their doctor.
The authors would like to thank Rose Thompson (Black and Ethnic Minority Ethnic (BME) Cancer Communities), Friends and Bredrins (FAB) Prostate Cancer Support Group, Lisa Jackson (actor/director), Professor Robert C. Rees in the John van Geest Cancer Research Centre and Sue Dewey, formerly in the John van Geest Cancer Research Centre, and to all the community members who provided feedback about the serious game. This study was funded from the NHS Nottingham City Clinical Commissioning Group’s allocation of National Institute for Health Research (NIHR) Research Capability Funding (Contract Number: CCG/NTU/02/RCF/13-14). The authors would also like to acknowledge the financial support of the John and Lucille van Geest Foundation and the Healthcare and Bioscience iNet, an ERDF funded initiative managed by Medilink East Midlands. The funders had no role in study design, serious game design, decision to publish or preparation of the manuscript.
Cosma, G., Brown, D., Shopland, N., Battersby, S., Seymour-Smith, S., Archer, M., Khan, M. and Pockley, A.G. (2016), "PROCEE: a PROstate Cancer Evaluation and Education serious game for African Caribbean men", Journal of Assistive Technologies, Vol. 10 No. 4, pp. 199-210. https://doi.org/10.1108/JAT-12-2015-0035
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