TY - JOUR AB - Purpose The purpose of this research study is to validate an instrument that measures the importance instructors and students place on online student engagement strategies.Design/methodology/approach The online student engagement strategies survey was completed by 160 faculty and 146 students. The data were analysed using descriptive statistics and an exploratory factor analysis. The factor structure was examined using a principal component analysis with an oblique rotation.Findings Results show that the Online Engagement Strategies Questionnaire has a valid and reliable structure. Based on the exploratory factor analysis, four engagement constructs emerged including peer engagement, multimodal engagement, instructor engagement, and self-directed engagement. Results and discussion assist in identifying key engagement strategies within this online student engagement framework.Originality/value The validated instrument fills a gap in the literature, and it has value to practitioners, researchers, administrators and policy makers because it has practical applications. VL - 13 IS - 2 SN - 2050-7003 DO - 10.1108/JARHE-02-2020-0045 UR - https://doi.org/10.1108/JARHE-02-2020-0045 AU - Bolliger Doris U. AU - Martin Florence PY - 2020 Y1 - 2020/01/01 TI - Factors underlying the perceived importance of online student engagement strategies T2 - Journal of Applied Research in Higher Education PB - Emerald Publishing Limited SP - 404 EP - 419 Y2 - 2024/04/23 ER -