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Revenue generation capacity of college football programs during the 2008 global financial crisis: Effects of first-mover advantage

Peter Omondi-Ochieng (Center for Sports Success, Department of Kinesiology, University of Louisiana at Lafayette, Lafayette, Louisiana, USA)

Journal of Accounting & Organizational Change

ISSN: 1832-5912

Article publication date: 30 September 2019

Issue publication date: 22 October 2019

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Abstract

Purpose

The purpose of this paper is to analyse the effects of first-mover advantage (FMA) on revenue generation capacity (RGC) of US college football programmes during the 2008 global financial crisis.

Design/methodology/approach

The study used archival data analysed quantitatively using non-parametric regression in the form of binary logistic regression. The study was then framed and interpreted by the resource-dependence theory.

Findings

FMA was positively and statistically associated with donations, branding, media rights and ticket revenues, but not win–loss records. The binary logistic regression model was correctly classified at 82.1 per cent of the variance and indicated that branding and ticket revenues were mostly associated with FMA.

Research limitations/implications

The study was delimited to public college football programmes in the USA during the 2008 global financial crisis.

Practical implications

The findings indicated that despite the 2008 global financial crisis, FMA was positively associated with RGC but not win–loss records.

Originality/value

The study was pioneering in evaluating the effects of FMA as a source of competitive advantage in college football programmes during the challenging time of the 2008 global financial crisis.

Keywords

Citation

Omondi-Ochieng, P. (2019), "Revenue generation capacity of college football programs during the 2008 global financial crisis: Effects of first-mover advantage", Journal of Accounting & Organizational Change, Vol. 15 No. 3, pp. 496-512. https://doi.org/10.1108/JAOC-10-2018-0106

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited