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Drivers of youth in cocoa value chain activities in Ghana

Franklin Nantui Mabe (Department of Agricultural and Resource Economics, University for Development Studies, Tamale, Ghana)
Gideon Danso-Abbeam (Department of Agricultural and Resource Economics, University for Development Studies, Tamale, Ghana)
Shaibu Baanni Azumah (Solidaridad West Africa, Accra, Ghana)
Nathaniel Amoh Boateng (Solidaridad West Africa, Accra, Ghana)
Kwadwo B. Mensah (Solidaridad West Africa, Accra, Ghana)
Ethel Boateng (Participatory Development Associates, Kumasi, Ghana)

Journal of Agribusiness in Developing and Emerging Economies

ISSN: 2044-0839

Article publication date: 18 June 2020

Issue publication date: 6 July 2021

Abstract

Purpose

Cocoa is regarded as a brown-golden crop, but its value chain activities are dominated by the elderly. Hence, focussing attention on the young generation of farmers is the surest way to reverse this trend and secure the future of the cocoa industry. This paper, therefore explores factors influencing youth participation in cocoa value chain activities in Ghana.

Design/methodology/approach

Primary data were collected using a multistage sampling technique. The authors used a semi-structured questionnaire in collecting data via interviews. Through the theory of utility maximization, a multivariate probit (MVP) model was estimated to identify factors influencing youth participation in cocoa value chain activities in Ghana.

Findings

The author found that some of the value chain activities are complementary, while others are substitutes. Participation in cocoa value chain activities is influenced by access to land, participation in training programmes in cocoa production, membership of Next Generation Cocoa Youth Programme (MASO), access to agricultural credit and other demographic characteristics.

Research limitations/implications

Relevant information and youth-targeted projects enhance their participation in value chain activities.

Originality/value

This paper is one of the few studies that empirically analyses drivers of youth participation in cocoa value chain activities in Africa.

Keywords

Acknowledgements

We acknowledge the MasterCard Foundation who provided support through Solidaridad, for the study. We also acknowledge all the youth under the MASO program who made time to take part in this study.

Citation

Mabe, F.N., Danso-Abbeam, G., Azumah, S.B., Amoh Boateng, N., Mensah, K.B. and Boateng, E. (2021), "Drivers of youth in cocoa value chain activities in Ghana", Journal of Agribusiness in Developing and Emerging Economies, Vol. 11 No. 4, pp. 366-378. https://doi.org/10.1108/JADEE-10-2019-0177

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited