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Looking ahead to the integration of farmers into export markets: the concept of prospective export-market integration and evidence from the transitional context of Vietnamese shrimp farming

Quang Ta Minh (Department of Business Administration, National Economics University, Hanoi, Vietnam)
Li Lin-Schilstra (College of Economics and Management, Nanjing Agricultural University, Nanjing, China)
Le Cong Tru (Nong Lam University, Ho Chi Minh, Vietnam)
Paul T.M. Ingenbleek (Marketing and Consumer Behaviour Group, Wageningen University, Wageningen, Netherlands)
Hans C.M. van Trijp (Marketing and Consumer Behaviour Group, Wageningen University, Wageningen, Netherlands)

Journal of Agribusiness in Developing and Emerging Economies

ISSN: 2044-0839

Article publication date: 18 April 2024

32

Abstract

Purpose

This study explores the integration of smallholder farmers into the export market in Vietnam, an emerging economy. By introducing a prospective framework, we seek to provide insight into factors that influence this integration process.

Design/methodology/approach

This study examines the expected growth and entry of Vietnamese smallholder farmers into high-value export markets. We collected information from 200 independent farmers as well as from five local extension workers, who provided information on 50 farmers.

Findings

The study reveals that the adoption of new business models is more influential than the variables traditionally included in models of export-market integration in predicting expected growth and entry into high-value export markets. In addition, the results highlight divergent views between farmers and extension workers regarding the role of collectors, with farmers perceiving collectors as potential partners, while extension workers see them as impediments to growth.

Research limitations/implications

The prospective model presented in this study highlights the importance of policy interventions aimed at promoting new business models and addressing infrastructure and capital constraints for the sustainable transformation of agricultural sectors in emerging markets.

Originality/value

This is one of the first articles to apply a prospective approach to export-market integration and demonstrate its efficacy through an empirical study. The suggested prospective approach could facilitate the design of policies aimed at export-market integration within the context of dynamic, emerging markets.

Keywords

Acknowledgements

This study was funded by Vietnamese Ministry of Training and Education under a doctoral education project for university and college lecturers in period from 2010 to 2020, also known as Project 911 (Decision No.100/BGDDT, issued September 30, 2014). We are particularly grateful to the National Economics University, Vietnam for their support during the implementation of our project and Nong Lam University Ho Chi Minh, Vietnam for their assistance with our data collection. Individually, we would like to thank Dr Le Cong Tru (Nong Lam University Ho Chi Minh City, Vietnam), Professor Nguyen Van Thang, Associate Professor Nguyen Thanh Hieu (National Economics University, Vietnam), and Associate Professor Bui Anh Tuan (Foreign Trade University, Vietnam) for their advice during the implementation of our project.

Citation

Ta Minh, Q., Lin-Schilstra, L., Cong Tru, L., Ingenbleek, P.T.M. and van Trijp, H.C.M. (2024), "Looking ahead to the integration of farmers into export markets: the concept of prospective export-market integration and evidence from the transitional context of Vietnamese shrimp farming", Journal of Agribusiness in Developing and Emerging Economies, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JADEE-07-2023-0179

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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