Doing business with Asia: the case for Asian business studies engagement in Australian universities

Abstract

Purpose

This paper aims to explore the two main viewpoints on Australia’s relationship with Asia; first, the highly visible informed pro-Asia protagonists, and second, pervasive public opinion as informed by history and the Australian self-image. The purpose is to present the polemic internal to Asian Studies and Business Schools currently. This paper postulates that only an (uncomfortable) whole-of-sector introspection would result in an authentic national narrative to drive mutual respect and business between Asia and Australia.

Design/methodology/approach

The current dismembering of Asian Studies degrees and Asian Business specialisations at Australian universities indicates a waning national support to the production of Asian specialists able to link the Australian economy into the advancing Asian commercial dominance. But such an assessment would not be completely accurate. The authors argue that as an important component of Asian business and economics, understanding the current situation is vital to breathing life back into the Asian Studies and Asian Business Studies disciplines at Australian national universities.

Findings

This paper concludes that the responsibility for creating specialists should fall to the university sector but is currently defaulting to the business sector. This paper proposes that business schools need to be more active participants in Asian engagement strategies. Thus, Australian universities and disciplines such as Asian Studies and Asian Business must have the academic will and the business support to take up a major role in positive evolution of the Eurocentric elements that currently hold back meaningful engagement.

Originality/value

This is a current issue that needs to be addressed.

Citation

Cullen, A. and McCornac, D. (2023), "Doing business with Asia: the case for Asian business studies engagement in Australian universities", Journal of Asia Business Studies, Vol. 17 No. 2, pp. 424-438. https://doi.org/10.1108/JABS-11-2021-0452