To read this content please select one of the options below:

Enabling organizational use of artificial intelligence: an employee perspective

Amal Dabbous (Faculty of Business Administration and Management, Saint Joseph University, Beirut, Lebanon)
Karine Aoun Barakat (Faculty of Business Administration and Management, Saint Joseph University, Beirut, Lebanon)
May Merhej Sayegh (Faculty of Business Administration and Management, Saint Joseph University, Beirut, Lebanon)

Journal of Asia Business Studies

ISSN: 1558-7894

Article publication date: 11 February 2021

Issue publication date: 23 March 2022

2364

Abstract

Purpose

As artificial intelligence (AI) has become increasingly popular and accessible, most companies have recognized its far-reaching potential. However, despite numerous research papers on organizational adoption of new technologies including AI, little is known about individual employees’ intentions to use them. Given that organizational innovations are of limited value if they are not adopted by employees, the purpose of this study is to understand the underlying factors that push employees to make use of these new technologies in the workplace.

Design/methodology/approach

This study builds on previously developed technology acceptance models to provide a new theoretical model. The model is then tested using data collected from a survey of 203 employees and analyzed through structural equation modeling.

Findings

Findings show that five factors affect employees’ intention to use AI either directly or as mediators. Organizational culture and habit exert a positive impact on employees’ intention to use AI, whereas job insecurity has a negative impact. Perceived self-image and perceived usefulness fully mediate the relation between job insecurity and intention to use. Moreover, perceived self-image and perceived usefulness partially mediate the relationship between habit and intention to use.

Originality/value

To the best of the authors’ knowledge, this study is among the first to determine the factors that influence employees’ intention to use AI in general and more particularly chatbots within the workplace.

Keywords

Citation

Dabbous, A., Aoun Barakat, K. and Merhej Sayegh, M. (2022), "Enabling organizational use of artificial intelligence: an employee perspective", Journal of Asia Business Studies, Vol. 16 No. 2, pp. 245-266. https://doi.org/10.1108/JABS-09-2020-0372

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

Related articles