To read this content please select one of the options below:

Corporate social responsibility (CSR) in Asian firms: a strategic choice perspective of ethics and compliance management

Ajai Gaur (Rutgers University, Newark, New Jersey, USA)
Koustab Ghosh (Indian Institute of Management, Rohtak, India)
Qinqin Zheng (Fudan University, Shanghai, China)

Journal of Asia Business Studies

ISSN: 1558-7894

Article publication date: 7 October 2019




The decision regarding ethics and compliance management (ECM) adoption and its actual implementation is usually deliberated as an important corporate social responsibility (CSR) matter. Building on the strategic choice perspective, this study aims to investigate the forces and mechanisms underlying the link between ECM adoption and its substantial implementation.


The study is based on survey data of multi-national companies (MNCs) in Asia.


The authors find that firms adopt ECM initiatives due to the impact of critical field events coupled with institutional mimesis and the salience of risk reduction. Moreover, reinforced by top management support and ethics transgressions, firms are inclined to engage in sincere ECM implementation.


The study examines important antecedents of ECM adoption and implementation in market MNCs. In doing so, it contributes to the broader CSR literature.



Funding: This study was funded by China’s National Natural Science Foundation (71272004) and the Planning Project of Philosophy and Social Sciences in Shanghai (2017BGL004).All authors made equal contribution, names appear in the alphabetical order.


Gaur, A., Ghosh, K. and Zheng, Q. (2019), "Corporate social responsibility (CSR) in Asian firms: a strategic choice perspective of ethics and compliance management", Journal of Asia Business Studies, Vol. 13 No. 4, pp. 633-655.



Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

Related articles