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Understanding proximity mobile payment continuance usage in Indonesia from a habit perspective

Yonathan Dri Handarkho (Informatic, Universitas Atma Jaya Yogyakarta, Yogyakarta, Indonesia)
Yulius Harjoseputro (Informatic, Universitas Atma Jaya Yogyakarta, Yogyakarta, Indonesia)
Joseph Eric Samodra (Informatic, Universitas Atma Jaya Yogyakarta, Yogyakarta, Indonesia)
Aloysius Bagas Pradipta Irianto (Information System, Universitas Atma Jaya Yogyakarta, Yogyakarta, Indonesia)

Journal of Asia Business Studies

ISSN: 1558-7894

Article publication date: 4 February 2021

Issue publication date: 8 June 2021

479

Abstract

Purpose

This study aims to propose a theoretical model to explain mobile payment (MP) continuance usage in a physical store in Indonesia from a habit perspective. In detail, continuance usage was argued to be a consequence of habitual behavior which is related to specific actions conducted automatically, repeatedly and frequently. Therefore, the theoretical model was constructed on the theory of habit establishment.

Design/methodology/approach

In total, 220 Indonesian respondents were used to examine the theoretical model. Furthermore, a cross-sectional study was used through the use of a descriptive statistical approach to preparing data and descriptive analyses and structural equation modeling method for analysis.

Findings

Satisfaction was found to have the most substantial direct influence on the establishment of habit to use MP followed by perceived usefulness and perceived compatibility. Meanwhile, deal proneness and social ties were discovered to have a significant indirect effect on habit through the mediation of usefulness.

Originality/value

This study used the theory of habit formation to understand how user develops repeated behavior in MP usage which leads to continuance usage of the platform. There is limited explicit exploration and development of a theory based on this concept, therefore, this study is a contribution to the body of knowledge with respect to habit formation and its impacts on MP continuance usage.

Keywords

Acknowledgements

The authors would like to show gratefully acknowledges the support from Universitas Atma Jaya Yogyakarta (UAJY), Indonesia.

Citation

Handarkho, Y.D., Harjoseputro, Y., Samodra, J.E. and Irianto, A.B.P. (2021), "Understanding proximity mobile payment continuance usage in Indonesia from a habit perspective", Journal of Asia Business Studies, Vol. 15 No. 3, pp. 420-440. https://doi.org/10.1108/JABS-02-2020-0046

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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