To read the full version of this content please select one of the options below:

Explaining user experience in mobile gaming applications: an fsQCA approach

Ilias O. Pappas (Department of Computer Science, Norwegian University of Science and Technology, Trondheim, Norway) (Department of Information Systems, University of Agder, Kristiansand, Norway)
Patrick Mikalef (Department of Computer Science, Norwegian University of Science and Technology, Trondheim, Norway)
Michail N. Giannakos (Department of Computer Science, Norwegian University of Science and Technology, Trondheim, Norway)
Panos E. Kourouthanassis (Department of Informatics, Ionian University, Corfu, Greece)

Internet Research

ISSN: 1066-2243

Article publication date: 24 January 2019

Issue publication date: 9 April 2019

Abstract

Purpose

In the complex ecosystem of mobile applications multiple factors have been used to explain users’ behavior, without though focusing on how different combinations of variables may affect user behavior. The purpose of this paper is to show how price value, game content quality, positive and negative emotions, gender and gameplay time interact with each other to predict high intention to download mobile games.

Design/methodology/approach

Building on complexity theory, the authors present a conceptual model followed by research propositions. The propositions are empirically validated through configurational analysis, employing fuzzy-set qualitative comparative analysis (fsQCA) on 531 active users of mobile games.

Findings

Findings identify ten solutions that explain high intention to download mobile games. Alternative paths are identified depending on the gender and the time users spend playing mobiles games. The authors highlight the role of price value and game content quality, as well as that of positive emotions, which are always core factors when present.

Originality/value

To identify complex interactions among the variables of interest, fsQCA is employed, differentiating from traditional studies using variance-based methods, leading to multiple solutions explaining the same outcome. None of the variables explains the intention to download on its own, but only when they combine with each other. The authors extend existing knowledge on how price value, game content quality, emotions, gender and gameplay time combine to lead to high intention to download mobile games; and present a methodology for how to bridge complexity theory with fsQCA, improving our understanding of intention to adopt mobile applications.

Keywords

Citation

Pappas, I.O., Mikalef, P., Giannakos, M.N. and Kourouthanassis, P.E. (2019), "Explaining user experience in mobile gaming applications: an fsQCA approach", Internet Research, Vol. 29 No. 2, pp. 293-314. https://doi.org/10.1108/IntR-12-2017-0479

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited